Ever since Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of Suzuki Motor Corporation, Japan, started its operations in India in 2006, its only bestseller has been a 125cc gearless scooter, ‘Access’ which has dominated its segment since launch. Its line-up of motorcycles, including models such as the Hayabusa, GSX-R, Intruder and a few other commuter bikes, had not really taken off in a big way in Indian markets.
All this has changed with the launch of the Gixxer ss (Street Sport), a 155cc motorcycle that turned the tide in favour of SMIPL. It was first showcased at Auto Expo 2014 in Delhi and then officially launched in India in September the same year. Within a span of a few months, the bike has not only earned the distinction of the most awarded motorcycle in 2015, but also set Suzuki’s sales charts on fire. “We are excited and also greatly encouraged by the Gixxer’s success,
and are committed to bringing the best to Indian customers and enthusiasts”, says a beaming Atul Gupta, executive vice-president, Suzuki.
The Gixxer has been doing well in India and monthly sales have been increasing. To take advantage of its success, Suzuki has recently launched the Gixxer SF, which incorporates aerodynamic full sport fairing developed in the same wind tunnel in which the legendary Hayabusa, GSX-R and MotoGP machines were tested. The fairing has been designed to give
|Suzuki Gixxer – the most bike|
the maximum wind protection to the rider, reducing turbulence and drag, thereby delivering more aerodynamic efficiency. This directly results in higher down force for stable braking and lower drag for better handling at higher speeds. Many ‘sporty’ features of the Gixxer SF are designed to appeal to young people.
An advantage of both these bikes is their Suzuki Eco Performance (SEP) engines that enable better fuel efficiency without compromising on power or performance. This is achieved by reducing all kinds of mechanical losses, a more efficient design of every component and attention to detail in the manufacturing process.
“Young India is driving growth in the 150 cc bike category, a segment which has witnessed consistent growth in the motorcycle market,” says Gupta. “Suzuki is looking at expanding its presence and appeal among young customers with products that address their desire for style, performance and mileage. We have won customer hearts with the Gixxer and are confident that the Gixxer SF too will thrill young buyers across India and further strengthen our market position.”
The March 2015 sales figure shows that SMIPL registered a 6 per cent compared to March 2014. It sold 32,431 units, as against 30,594 units in the previous year. The company has maintained a consistent growth path. In the first six months of launch, the Gixxer alone has clocked 45,000 units. The Gixxer SS and SF are priced at ?72,199 and ?83,439 (ex-showroom, Delhi) respectively. Apart from these bikes, the new generation scooters, Swish and Access, have also been well received in the market, garnering a 12 per cent market share.
“We have plans to introduce new products at the Auto Expo next year,” says Gupta. “However, as of now, we would like to consolidate the present Gixxer series”.